The modern apartments at Baxter on Broadway, in Oakland, CA, are positioned as real. urban. sophistication. The playful text-based logo solution offered flexibility across the collateral and hints at the curvature of the structure. Accented with an organic, fluid, mineralesque texture (think lava lamp) , the branding communicates the flow of work/life balance by living close to it all — Silicon Valley employers, culinary scene, thriving creativity, and great shopping.

Photography highlights young, urban professionals taking advantage of community amenities, as well as, area highlights, providing evidence of living a dynamic life at Baxter on Broadway.