Shining a light on the sophisticated boutique experience includes minimalist layouts of crisp white and softly lit concrete gray.
Quiet photos of people connecting, immersive spaces, and luxe textures complement the minimalist layouts.
The Harrison mark is a stylized H and takes its inspiration from the building itself. The mark represents the reinvention of the century-old manufacturing building and the connection to the city that new residents will experience upon leasing.
Keeping with the industrial feel of the building’s roots, the wordmark is set in a clean sans-serif typeface for quiet sophistication that supports the transformative mark and the promise of a boutique experience.