Azara

Client: Four Corners Properties
Location: San Mateo, CA

Silicon Valley is a bit homogeneous when it comes to modern developments. The challenge was to set a new mood. A mood that allows busy professionals an escape, an exotic, destination-inspired living experience. We crafted a compelling vision and positioning inspired by the architecture and mood, then built upon the theme with a beautiful, romantic brand design, direction, visual elements, a comprehensive website, floor and site plans, for residents to be whisked away.

Target

Silicon Valley tech-employed renters seeking more tranquility and beauty

Personas

Homebodies seeking work/life balance, love to cook, well traveled

Inspiration

Moroccan markets, spices, resort hospitality, and artisan tiles