Bloom South Coast Metro
The challenge was to lure busy professionals looking to flourish in this new urban sanctuary. Set in a highly desirable location for its proximity to world-class shopping, entertainment, arts, as well as the airport and the ocean, competition is fierce. The quiet tranquility of Bloom South Coast Metro was a definite attraction.
Scope
Vision+Positioning
llustration
Branding
Identity
Website
Print Collateral
Digital Media
Role: Art Director
Team:
Principal | Concept Manager | Copywriter | Graphic Designers | Programmers
Inspiration:
The location’s street name (Sunflower), agricultural history, warm organic vibes
Results
Fast lease up Silver Awards at The Nationals for best logo design & best graphic continuity
