The Foundry
Vision and Positioning Book for Anaheim, CA
Can't Stop. Won't Stop. The Book is an example of a Vision and Positioning deck set in magazine form. Leveraging the interior design development document, plus our knowledge of the surrounding area and history of the city, we conducted onsite scouting, secondary research on the location and demographics, developed personas, analyzed the competition to set the tone and establish the positioning.
Role: Art Director
Team
Principal | Concept Manager
Results
Even though the client was excited with the direction, unfortunately, the developer’s funding fell through. As a result, we were not able to take this forward into additional collateral development.
