The Foundry
Vision and Positioning Book for Anaheim, CA
Can't Stop. Won't Stop. The Book is an example of a Vision and Positioning deck set in magazine format. Leveraging the interior design development, plus our collective knowledge of the surrounding area, its rich history, and demographics, we developed personas to turn our research into tangible personalities. In addition, we conducted a thorough analysis of the competition to differentiate and set the tone for the Vision and Positioning.
Role: Art Director
Team
Principal | Concept Manager
Results
Even though the client was excited with the direction, unfortunately, the developer’s funding fell through. As a result, we were not able to take this forward into additional collateral development.
