Cadence

Client: Sares Regis
Location: South San Francisco

The client had already chosen a name but needed to make an impact with a compelling visual identity and strategic marketing approach for their new multifamily community at a former Ford automotive dealership location. Cadence was the first new Class A multifamily community in the area in over 20 years.

Target

Local professionals wanting to be closer to one of the world’s largest clusters of biotech companies

Personas

Foodies, tight friend circles, see themselves as a bit edgy, outgoing

Inspiration

Downtown vibes, graffiti art, nightlife, and industrial design

Role: Art Director

Team

Principal | Concept Manager | Interactive Team | Graphic Designers

Scope:

Vision and Positioning
Brand identity
Website
Digital Marketing Campaigns
Interior and Exterior Signage
Full Range of Collateral

Results

Rapid lease up
Satisfying collaboration
Attractive addition to the SRG multifamily portfolio

Cadence Website
Cadence Garage Signage
Cadence Floor Plan Inserts
Cadence Building Signage
Cadence Interior Display
Cadence Signage
Cadence Business Cards
Cadence Direct Mail
Cadence Interactive Display
Cadence Sell Sheet
Cadence Tote
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