Cadence
Client: Sares Regis
Location: South San Francisco
The client had already chosen a name but needed to make an impact with a compelling visual identity and strategic marketing approach for their new multifamily community at a former Ford automotive dealership in South San Francisco. Cadence was the first new Class A multifamily community in the area in over 20 years.
Target
Local professionals wanting to be closer to one of the world’s largest clusters of biotech companies
Personas
Foodies, tight friend circles, see themselves as a bit edgy, outgoing
Inspiration
Downtown vibes, wood block tradition, urban textures, industrial design all offset with vibrant modern palette
Role: Art Director
Team
Principal | Concept Manager | Interactive Team | Graphic Designers
Scope:
Vision and Positioning
Brand identity
Website
Digital Marketing Campaigns
Interior and Exterior Signage
Full Range of Collateral
Results
Rapid lease up
Satisfying collaboration with builder
Attractive addition to the SRG multifamily portfolio
Cadence Website
Cadence Garage Signage
Cadence Floor Plan Inserts
Cadence Building Signage
Cadence Interior Display
Cadence Signage
Cadence Business Cards
Cadence Interactive Display
Cadence Sell Sheet
Cadence Tote
Cadence Identity
Cadence Water Bottle
Cadence Direct Mail
Cadence Vision & Positioning