Seabright
Client: Brandywine Homes
Location: Costa Mesa, CA
Competition in the bedroom community of Costa Mesa was predominantly older construction and didn't provide many of the amenities Seabright provided. Even with a higher price point, the appeal of new construction was a big motivator to get new
Target
First-time homebuyers and empty-nesters willing to invest to get more
Personas
Young couples and families working and living within the area.
Mature singles and couples looking to stay close to the beach while downsizing
Inspiration
Relaxing seaside with cozy organic textures and mesmerizing palette
Role: Art Director
Team
Principal | Concept Manager | Interactive Team | Graphic Designers
Scope:
Brand Identity
Responsive Website
Stationery
Direct Mail
Signage
Advertising
Results
Selling out within weeks of the opening was a huge boon and spurred the developer to invest more in the community and surrounding area. Neighbors enjoyed an increase in property values, and community pride was reinvigorated.
Seabright Website
Seabright Brochure Cover
Seabright Brochure Spread
Seabright Business Card
Seabright Business Card
Seabright Advertising
Seabright Emails
Seabright Identity
Seabright Direct Mail
Seabright Sales Office Interactive Display
Seabright Sales Office Interactive Display