Latitude Med Center

Client: Greystar
Location: Houston, TX

Living above the clouds sounds amazing, right? Pivoting towards minimalism with an all-inclusive lifestyle was the challenge of this new community in the Texas Medical Center of Houston. Luring medical professionals with an escape from their hectic schedules, eschewing excess with micro-units, tiny and efficient living spaces, smart-home technology, and a full complement of concierge services. Only a stone’s throw away from not just top-notch hospitals but restaurants, shops, and what little public transportation Houston has to offer, this kind of luxury comes at a cost.

Target

Medical professionals wanting to be closer to work and world-class travelers who need less than the expansive residences

Personas

Fiercely independent, highly intelligent, seeking work/life balance, ability to let loose, worldly